Mobile Marketing Software Platform That Enables Businesses to Deliver Location-Based Personalized Promotions Directly to Consumers’ Mobile Phones.
ViVOapps™ mPromotions is a one-on-one mobile marketing platform that enables merchants to drive business through the creation, management, and delivery of personalized and context-sensitive information to consumers’ mobile phones. With ViVOapps mPromotions merchants can deliver coupons, promotions, rewards and offers that are context, location and profile sensitive, helping drive consumer behavior throughout their path to purchase.
ViVOapps makes use of NFC-enabled media such as smart posters, merchandize racks and contactless-enabled devices like price checkers, kiosks and contactless POS to “trigger” consumer action. When consumers tap their ViVOtag or NFC enabled phones onto contactless NFC-enabled media they receive location and profile-sensitive content directly on their mobile phone provisioned through secure and authenticated over-the-air (OTA) or IP network. The content can then be easily redeemed at the cashier by just waving the phone at the reader at the contactless POS.
Benefits:
• Drive traffic to stores using near-store touch-points such as kiosks, digital signage and price checkers.
• Influence in-store buying behavior with time-limited personalized offers driving up-sell and cross sell.
• Increase customer fidelity by engaging them in exciting mobile loyalty programs.
• Deliver value today using ViVOtag contact- less stickers on any mobile phone.
• Build business intelligence by measuring campaigns and message effectiveness in
real time.
Features:
1. mTrigger Manager: Bulletin board and media companies use the mTrigger Manager to manage the opt-in triggering points, such as smart posters, price checkers, kiosks and contactless POS and re-direct the consumer download requests to appropriate marketing services companies who manage the promotional content associated to the smart tags. Key features include:
• Generation of tags that are displayed on smart posters.
• Tag life-cycle management - tag creation/deletion, activation/deactivation, association of tags to content preparation systems and more.
• Interface with content preparation systems.
• Online reports that enable marketing managers to evaluate the effectiveness of different marketing campaigns.
2. mContent Manager: Marketing companies use the mContent Manager to generate personalized coupons, promotions, product information and loyalty messages based on consumer profile, current location and the smart poster contents they are responding to. This content is then dynamically delivered to mobile phones. Key features include:
• Preparation of content to be sent to mobile phones. Content can be coupons, tickets, prepaid or loyalty cards.
• Tracking of content delivered by consumer by location or campaigns.
• Interface to OTA infrastructure to download selected content to mobile devices.
3. Integration with ViVOnfc OTA Infrastructure: ViVOapps mPromotion solution is integrated with ViVOnfc OTA infrastructure as a backend issuance system. Coupons are provisioned to ViVOwallet using the ViVOnfc Issuer and ViVOnfc Control Server. ViVOwallet provides the ability to download the coupons, and subsequently view and redeem the coupons.
4. Integration with ViVOpay Readers: Coupons can be redeemed using the market leading ViVOpay readers deployed at existing merchants worldwide.
Mobile Marketing Software Platform That Enables Businesses to Deliver Location-Based Personalized Promotions Directly to Consumers’ Mobile Phones.